What it is: A lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it).
Why we love:
Buildable, blendable colorSemi-matte finishImproves uneven skin tone and texture Key Ingredients:
Glycerin - Hydrates the skin Meet your match with this skin-perfecting foundation, now available in 40 shades! This highly blendable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perks: it's supercharged with glycerin to hydrate and soften your skin.
Great for: All skin types
All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.
This is literally the best foundation I have ever tried. I’ve tried so many kinds, only to stop wearing them and have kept thinking foundation just isn’t for me, but not now. I have extremely dry skin, am 40 and have melasma that is pretty well lightened with my skin care. I’m fair skinned and starting to get a little redness on my chin and nose and have chronic dark circles around my eyes. I am very much into a natural makeup look and keep things simple, focusing mostly on my skin care regimen. However, this changed everything. It is buildable but can be put on light enough that it just blends so well into my skin. The satin finish is absolutely perfect and gives me a hydrated glow that looks so natural. I will now actually wear this on a regular basis, which I would have never thought I’d do with any foundation. I was even able to pick the right color online which is a miracle, but it matches perfectly! Finally, the price is the absolute best part. I was even starting to consider some very expensive foundations as options to try and this was my last effort with the affordable ones and man I’m so glad I did!
I am surprised at how much I like this makeup for the price.It covers well, looks natural and is not heavy at all. Very worth it.
Soo...I'm cheap. Not sorry ?! I never fall for those social media products. Ever. Until Il Makiage foundation. Only because my beauty struggle in life has been finding the right shade for me. And this time my struggle overpowered my cheapness, lol. So I order the product and lo and behold. It's true. It matched me flawlessly. The only thing is that the coverage is for younger people. It's thick and drying and I'm old, thats not gonna work for me. So I returned it, but now that I had that knowledge in my arsenal of knowing what shade fit me, I went online and found a website called Findation . com that matches you with your same shade in almost any other brand, to other other brands. It pulled this one up and knowing ELF is affordable, I figured I'd start with this one. I've never used ELF foundations and sure enough my shade was not sold in most stores :/ . So I ordered here and tried it. It ALSO matched perfectly!! It has light, silky, buildable coverage great for my skin. The whole time I had been using more orange based foundations, not knowing I actually had a cool pink undertone. The only drawback is, although I'm older, I'm not 80, and the smell reminds me of the cheap perfume Grandma wore in the 80s only because it was cheap. I'll try it for a while and see if I can stand the smell, but it does stay on the product for about an hour after applying, so if it bothers me enough ill finish this bottle but go back onto the website and find the next affordably priced foundation.So for anyone else that has had this struggle, take one of those new online quizzes to find your right shade like on Il Makiage, take your match and go to Findation . com, and choose a brand that you are comfortable spending your money on.If you already have your matching shade but might be struggling with the price of your brand, try going to that website to find a lower priced product. As for ELF, its non-drying, light, buildable coverage is absolutely wonderful, I don't regret purchasing it. I'm so happy I have my matching shade in an affordable brand! But if you are sensitive to perfumes, please skip it, it's very strong.To ELF: your product is fantastic, but please take out the perfume or use something more subtle so more people might enjoy your brand.